Hawai'i Whole Systems Project ∨

GOAL
Increase the market share of local foods
CHALLENGE
Understanding the system effects of the Hawaii food industry
METHOD
Strategic Consulting
OUTCOME
Food Sustainability Summit, School Garden programs, and the creation of small businesses and initiatives supporting locally grown foods
Overview
It was Pierre Omidyar, the founder and chairman of eBay, who asked RMI to explore actions that could make the Island of Hawai'i in the Hawaii group more sustainable and a better place to live.
After a few initial conversations, the RMI team and Mr. Omidyar honed in on food supply.
Hawai'i is one of the nation’s most fertile places. Yet only 15 percent of all food sold on the island is grown locally.
Increasing local food’s market share, the team believed, would have widespread benefits.
It would:
- Diversify the island’s economy, making it less dependent on tourism
- Increase the safety and security of residents should food imports be compromised
- Strengthen family and sense of community
- Decrease the island’s environmental impact
By interviewing stakeholders and analyzing agriculture statistics, ground water tables, tourism figures and other data, RMI created a “whole systems map” showing how key components of the local food system interact with other key systems, including housing, tourism and environmental protection.
Leverage points
This map allowed the team to identify leverage points -- places in the system that, if strengthened, would lead to more local food consumption.
The team then designed projects that could activate each leverage point.
The Omidyar family is implementing and supporting many of these ideas, including:
- Supporting vibrant school gardens and establishing a network throughout the island with two coordinators
- Helping wholesalers collect produce from small local farmers
- Recruiting a food systems director to help local farmers and businesses with analysis and planning
- Working with farmers to support developing a strategy to increase staple crop production
“RMI’s work and emphasis on whole systems thinking created a sophisticated understanding of how we could act within the system to realize the greatest impact for each dollar invested." -- Jeff Alvord, the Omidyar’s project coordinator.