Video Interviews

Curious about what the trucking industry is thinking?

Watch these short participant interviews.

Don Baldwin has spent 30 years with Michelin Tire in Manufacturing, Quality, Product Design, and marketing. Baldwin is currently Product Marketing Manager for Commercial Truck Tires and is responsible for evaluating market trends and specifying the technologies and tire lines that will be developed for future customer needs.

Baldwin discusses the importance of providing credible, reliable information on new fuel-efficient technologies, Michelin's experience with introducing the X1 wide-based single tire, his experience with previous industry-wide paradigm shifts, and the need for harmonious state regulations.

Mike Ogburn co-authored RMI's landmark paper, "Transformational Trucks: Determining the Energy Efficiency Limits of a Class-8 Tractor-Trailer," and now works at the International Council on Clean Transportation.

Ogburn discusses his surprise at the industry's openness, how to properly measure truck efficiency (you want to burn the minimum amount of fuel for the maximum amout of freight), and why we need to standardize state regulations.

Amory Lovins, Rocky Mountain Institute Cofounder, Chairman, and Chief Scientist, is a consultant experimental physicist educated at Harvard and Oxford. He has lately led the redesign of over $30 billion worth of facilities in 29 sectors for radical energy and resource efficiency. He has briefed nineteen heads of state, held several visiting academic chairs (most recently the 2007 MAP/Ming Professorship at Stanford), written twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide.

Amory Lovins discusses opportunities to minimize waste throughout the trucking industry, the potential to cost-effectively triple trucking efficiency, and the need to harmonize rules between different jurisdictions.

Andrew Smith, CEO and founder of Advanced Transit Dynamics, has worked throughout his career to commercialize environmentally beneficial technologies in the transportation and energy sectors, including electric vehicle demonstration programs, wind power commercialization, and distributed electrification in developing countries.

Smith discusses how inefficient it is to move a big rectangular box down the highway at 55 mph, the importance of clean "lowtech," and the need for a stable market environment with a consistently high oil price.

Jon Gustafson is cofounder and executive vice-president of Cascade Sierra Solutions where he works on strategic planning and implementation.

Gustafson discusses the success his non-profit organization has had with increasing trucking efficiency on the west coast and establishing centers to improve the flow of information between funders, vendors, fleet operators, and truckers. Prospects for transformational change within the trucking industry are also addressed.

John Woodrooffe, Director of Safety Analysis at the University of Michigan's Transportation Research Institute.

Woodrooffe explains how we can optimize both safety and transport fuel efficiency, the public's role in shaping smart trucking policy, and his surprise at his trucking peers' openness and willingness to discuss efficiency improvements.

Patrick Hogue, from Mileage Matrix Corporation, describes the difficulties trucking companies face from a lack of accurate, credible information on fuel economy technologies and the need for companies to communicate at all levels when they adopt more efficient fleets.